Tips for Menu Design to Keep In Mind

Do restaurants need to come up with a great menu design? The answer is obviously – Yes. A beautifully designed menu is known to improve the dining experience of the diners. This is because, a beautiful menu would attract the attention of customers and they would take keen interest in the items. On top of that, they are likely to order food as they are getting good number of choices.

However, a restaurant owner should keep in mind that the menu should be more than the dishes being offered at restaurants. It’s a proper advertising tool for the restaurants. As it is the identity card for the restaurant owners, the menu designs should be done carefully.

Menu Design Strategies

Do you run a restaurant? Are you thinking of what strategies to take for designing the menu card so that it increases the sales and profit? You are on the right page. Just follow the rest of the post.

Eye-scanning Pattern

People have the tendency to scan the menu before ordering any item. They go through it like a book, starting from the top left corner. Hence, restaurants can place their most popular items in that corner.

Divide the Menu

A logical pattern must be followed for the menu design. Basically, similar items should be grouped under one category. This would help customers to find out the items. For instance, sweets or desserts should come under one category; similarly, appetizers should come under a different category and so on. In short, logical grouping is important.

Use of Photos

Restaurant owners should not use photos for all dishes they serve. Rather, they should use the photos in a sparing manner. However, when you are using photos, professional quality photos should be used.

Illustration Should Be Used

In case, you are not using photos, illustrations could be used. They can help with communication with the customer.

Make Use of Boxes

One important point that must be kept in mind is that boxes could be used. The use of box helps to draw attention to some items. Also, some items with high profits could be kept in boxes. People would look into it carefully and might end up ordering some items also.

These are some tips that must be followed for menu designs. If they are followed properly, one would be able to come with a beautiful menu for the restaurant or café. Ir would also help in making sales.